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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07186_Field_TCUM T751.txt
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1996-04-10
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917b
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16 lines
It is not hard to explain this sensuous revolution to
painters and sculptors, for they have been striving, ever since
Cézanne abandoned perspective illusion in favor of structure in
painting, to bring about the very change that TV has now
effected on a fantastic scale. TV is the Bauhaus program of
design and living, or the Montessori educational strategy, given
total technological extension and commercial sponsorship. The
aggressive lunge of artistic strategy for the remaking of
Western man has, via TV, become a vulgar sprawl and an
overwhelming splurge in American life.
It would be impossible to exaggerate the degree to which
this image has disposed America to European modes of sense
and sensibility. America is now Europeanizing as furiously as
Europe is Americanizing. Europe, during the Second War,
developed much of the industrial technology needed for its first